Our mission is to empower online advertisers—to give them everything they need to own and control their online spend. While we also work with traditional agencies, our technology and services are designed to empower advertisers to buy directly on online ad exchanges. We believe advertisers will derive the greatest benefit (as well as skyrocketing profitability) by assuming ownership of the process directly.

We believe ad exchanges are an extremely powerful advertising vehicle that any company—with proper training and support—can employ to supercharge media effectiveness and/or massively reduce media cost. Anonymous seeks to empower our clients to become savvy exchange buyers, decreasing the cost of media (and thereby increase the amount of media they can buy) and helping them use data to maximize effectiveness of their advertising across all media platforms.

Unlike a traditional agency, we don’t expect you to hand over your budget and hope for the best. We help you navigate the complex world of exchange buying, helping you to spend your budget as efficiently as possible and pass the savings back to you (in the form of either reduced costs or additional media buying capability).

Unlike a platform-only DSP, we don’t just give you access to a technology platform and a remote account manager and charge you every month (whether you use the service or not). Our managed-service model is based on providing complete package of tools, services and staffing to enable your organization to succeed. Our success is measured by your success. We provide onsite consultants to help integrate efficient exchange buying into your existing organization and to maximize your ad spend by buying effectively and placing your advertising alongside the most appropriate content.

In other words, we don’t just sell you fish. We hand you a fishing pole, teach you how to use it and then make sure what you catch is edible.

We aren’t focused on installing our platform on hundreds of small networks and agencies, aiming for maximum volume and then making our fortunes by selling our platform to someone else. Our goal is to partner with a small number of major advertisers, to provide them with white-glove service and to measure our success by theirs.